「2012年儿子出生时， 我在心里许下的一个誓言就是现在的 RE。 我希望他生活在怎样的时代呢？ 不是批判未来的社会的时代，也不是悲观对待的时代，而是将力所能及的事情付诸行动的时代。 我希望创造一个能自信的向儿子传递交接棒的社会。 而我所选择的“自行车”， 将成为奔向这样的社会的巨大原动力。」
美好的未来不是自动到来的，是我们每天积累创造的。为了创造美好未来能做一点事情，哪怕只有一点点，我们就是基于这个设立了RE。
— RE创始人 菅根史郎
“When my son was born in 2012, I made a pledge to myself, and that is what RE is today. What kind of era do I prefer him to live in? It’s not an era that criticizes the future society, nor a pessimistic era, but an era to put in the work to the best of our abilities. I hope I could create a society that I would hand over to my son confidently. And my choice ‘bicycle’, would be the huge motivation to build a society like that.”
A better future would not just come to reality by dreaming, it is realized day by day. Take actions to build a brighter future, even just a little bit, that’s the reason why we created RE.
— Sugane Shiro, the founder of RE
VISION
品牌理念
「RE而意」以自行车这种高效、健康、环保（REcycle）的行动方式，发现并研究（REsearch）新事物，使其更加丰富，创造休闲治愈（REcreation）的空间，改善环境，使时代进步（REvolution）。以循环往复、可持续为目标，关注未来生活状态，，传达健康、自由、环保的价值观。
and improve the environment as well as the era with REvolution. It aims at recycle and sustainability, focuses on the future living conditions and conveys the values of health, freedom and environmental protection.
LIFESTYLE
生活风格
「RE而意」是以自行车为主题的生活方式品牌。致力为城市人群提供舒适愉快的休闲场所，并以高品质的选品，呈现不受时代潮流约束、可持续的生活风格。
RE is a bicycle themed lifestyle brand.Dedicated to provide urban people with a comfortable and leisure place, RE shows an unconstrained and sustainable lifestyle only with high quality products.
嘉里旗舰店
北京市朝阳区光华路 1 号嘉里中心
商场一层西侧
餐饮
8:00 - 22:00 Mon. - Sun.
010 - 6585 7717
零售
10:00 - 22:00 Mon. - Sun.
010 - 6585 7765
三里屯店
北京市朝阳区三里屯 太古里
北区15号楼一层 101（红馆北侧）
10:00-22:00 Mon. - Sun.
010 - 5335 7797
朝阳大悦城店（即将开幕）
北京市朝阳区朝阳北路101号
商场一层、二层东南侧
新店新岗位招募中
点击查看
MEDIA
媒体
〈 RE MAP 〉
由 RE 策划的骑行生活主题期刊。为城市居民提供好玩的城市骑行路线，分享骑行者们的骑行故事，探索「骑行+」的更多可行性，讲述自行车文化和现今城市骑行状态，以及未来发展形态。
RE MAP is a cycling lifestyle periodical put out by RE. It covers the fun cycling city routes, the stories of cyclists and more feasibilities of exploring “Cycling+”. It tells about the cycling cultures, the current cycling status and the future development of cycling.
COMMUNITY
社群
RECC | RE Cycling Club
REBT版天剑狂刀私服定期策划户外骑行活动、城市休闲骑行活动、及儿童平衡车骑行体验。致力于通过多样化的活动让越来越多的人感受到骑行生活的魅力。
REC+ | RE Cycling+
RE以「骑行+」为主题，定期开展与艺术设计、生活方式、文化等相结合的活动，以开放创新的精神探索「骑行生活」的更多可能性。
RECC | RE Cycling Club
RE Cycling Club plans activities including outdoor cycling, leisure city cycling and the hoverboard riding on a regular basis. It dedicates to bring more and more people into the charming cycling life with diverse activities.
REC+ | RE Cycling+
With a theme of “Cycling+”, RE regularly launches activities combining with art design, lifestyle, cultures and so on, to explore more possibilities of cycling life with an open-minded and innovative spirits.
REPORTS
其他报道
2019.08.18 - 太格有物：《一年前我们在北京采访了这家最像在东京的店铺，现在它怎样了？》
2018.09.20 - 搜狐：《北京 RE而意：嘉里中心500平米开放空间，只是日式骑行咖啡馆？》
2018.08.18 - MARS：《北京 RE而意：我们在北京采访了这家最像在东京的店铺》
2017.09.20 - 搜狐：《北京 RE而意：嘉里中心500平米开放空间，只是日式骑行咖啡馆？》
2017.06.20 - MARS：《北京 RE而意：嘉里中心500平米开放空间，只是日式骑行咖啡馆？》
RE Cruiting
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