The adoption of a business model in which services are offered on demand through direct contact between a customer and supplier, usually via mobile technology. The list also carries on last year's theme and reflects that many now strive to live sensible lives, which focus on well-being. The use of hygge, the concept of creating a cosy and convivial atmosphere, has almost doubled since last year, experts said. Ms Newstead put the changing nature of language down to social media where space is often restricted and messages are sent in haste. An analysis of the previous "words of the year" lists by The Telegraph shows the average length of a one-word term has decreased from 9.3 letters per word to 7.3 in the last four years. "Most of this year's words are used by or related to the generation born towards the end of the last century their contribution to the constant evolution of the English language should not be overlooked", she said. Ms Newstead said words that end up on the final cut are often ones that encapsulate a social trend. This year, the experts decided the word of the year was Brexit after it saw an unprecedented upsurge of more than 3,400 percent. Previous winning words have included binge-watch, photobomb and geek. |
