The material’s softer, more luxurious texture compared to conventional materials like canvas or grain leather, gives the shoes a stylish and upscale aesthetic. Robustness and flexibility further enhance its appeal. Since suede lacks a grain layer to scuff, any scratches on the material often go unnoticed and can be easily removed with sandpaper if necessary. Its high level of breathability, the result of its uncoated surface, makes it ideal for athletic pursuits, a concept that predates the emergence of ‘athleisure’.

Celebrity status

Initially favoured by sports enthusiasts for their performance and the athletes who endorsed them, these shoes have gained widespread appeal in recent times. Good sustainability credentials, strategic collaborations and social media influence have all played crucial roles in this renewed interest. Additionally, the rapid introduction of fashionable colour variations has further propelled their popularity.

Celebrity preference, as opposed to direct collaborations, has played a significant role. Singer Harry Styles’ preference for the adidas Gazelle has notably boosted sales of the shoe. During a recent tour, he wore various pairs of the special-edition re:sui including personalised black pairs worn by him and his band.

Retro meets innovation with the recent Puma Re:Suede, crafted from Zeology-tanned suede – a leather that can be composted after use.